Though Apple has regained the ground from Android based tablets in recent quarters, the market research firm IDC believes that an iPad share in the market will slide in December quarter just because of gains from the low end tablets from Amazon’s and Barnes & Noble. The firm made an estimation that an iPad held on to a 61.5 percent worldwide market share in the third quarter, while it is expected that the number will dip below 60 percent mark next quarter.
According to the IDC, the HP has jumped to second place in the tablet market in third quarter, that captures a quick 5 percent share. Its presence was short lived, though since the PC maker has cleared the inventory after decided to cancel the device just month after its release.
IDC’s research director, Mobile Connected Devices, Tom Mainelli said that, “Amazon and Barnes & Nobel are shaking up the media tablet market, and their success helps prove that there is an appetite for media tablets beyond Apple’s iPad”.
Mainelli does believe, however that Apple is still set to have its best quarter ever during the period. According to him, Apple will also make gains with its iPad in the enterprise and education markets in 2012.
IDC analyst Jennifer Song viewed Apple’s head start on tablet-specific apps, the future iPad versions and expanding retail presence in Asia as helping the company to maintain its “global leadership”, but she specified that Android will gain on its competitors in the near future.
She also said that, “An improving Android OS experience and lower competitor pricing in an environment with worldwide economic concerns should help Android to increase its market share”.
Source: iPad News – Amazon’s Kindle Fire Tablet To Take Share Away From Apple This Quarter
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